Sales funnels that effectively use video marketing can greatly increase your customer conversion. Promo.com is the #1 video creation platform for businesses and agencies. What’s the best length for Facebook video ads? This hilarious, engaging and relatable Facebook video ad by Chatbooks got a whopping 72 million views. Rather than overselling its brand, HelloFresh uses video ads to show customers how they can add value. This is unique to each type of business, but generally, you want to stay under 60 seconds, which also opens up the Instagram placement. Check out this Facebook video ad by Adobe Spark, for example. Apart from capturing viewers’ attention, native videos also get 8x more comments than videos posted through Youtube or Vimeo. Top Facebook Video Marketing Strategies To Grow Your Brand! Best Facebook Ad Examples 1. Facebook video ads are very similar to normal ads. Recommended: at least 1,280 by 720 pixels Video ratio: 9:16 to 16:9 Video file size: 4GB max Minimum video length: 1 second Maximum video length: 240 minutes Ensure that your video doesn’t require sound to be understood. Facebook gives you the option of choosing from stock images and free video editing tools to make your ad spectacular. Granted, there are definitely some tsimilarities between Instagram and Facebook. Video ads promoting blog content, for example, might seem misplaced. The KPIs you pick are directly related to the marketing objectives of your campaign. Which call to action has the highest conversion rate? Don’t worry. At the same time, content marketing ads may not perform as well as product related ads on Marketplace. The video itself is entertaining, short and informative. With this format, users can horizontally scroll through up to 10 videos in one ‘carousel’ ad. This makes them perfect to share limited time offers and event promotions, for example. How should you do this? Entice your audience with video in your email marketing campaigns. Try using videos and images submitted by users through social media to create more organic and credible advertisements. Keep it simple and minimalistic. The video quickly gained popularity because it uses themes like family, motherhood and memories to relate to its audience. According to Eventbrite, 78% of them say they would rather shop experiences than ‘things’. Note—In addition to the effectiveness of shorter ads we’ve already discussed, 15-second and 6-second video ads have additional placements within Facebook’s available ad inventory. Which one you select when creating a video ad should depend on your marketing objectives and content. Just like with regular social media content, monitoring how your followers interact with your ads is key. The problem is, even though your Facebook video ad has a CTA button, your viewers might not be clicking it. Not only do captions increase views by 12% and shares by 15%, they also help make your video more accessible. This way you can reach users who are already interested in your brand. This is why Facebook video ads can be so powerful for grabbing your audience’s attention and getting them to take the action you’re looking for. Oatly. Rather than seeming overly self promotional, they have the power to relate better to potential future customers. Facebook is the largest social media platform in the world, with over 2.38 billion monthly users. In addition to their effectiveness, these six-second videos receive additional placement opportunities from Facebook. You have more time to thoroughly explain your message, as well as a more creative medium to illustrate your point. Let’s quickly address how both make a compelling case for video advertising. Instead of just advertising their products, this video ad showcases razors of all shapes and sizes being destroyed violently. All of a sudden, you must see how the product works, or hear the rest of the review, or know the price. With the above stats in mind, here are five best practices you should follow if you want to create Facebook video ads that have an impact. It’s also emotional and ends with an inspiring CTA, “Write the future”. Why it’s different than the known solutions, LastPass, a popular computer password manager, made a. about people forgetting where they put things—their keys, their car—to illustrate how common it is to forget things. Lookalike audiences are a great way to find and reach new customers with similar traits to your existing audiences. This means they can reach a wider audience and increase your brand awareness. When choosing your source audience, we recommend only using your best custom audience files as a starting point. There are a lot of things to like about this example, but the primary reason it worked so well is. WizardPins and The Sill: Anticipation. In fact, running ads and then neglecting them can be very risky business. Optimize CTA placement for maximum engagement, 9. You can use them to show off a range of content, like highlight different products or specific details about one product. You imagine your state of mind—happy, excited, adventurous—as you explore the vacation destination being advertised. It’s perfect for generating conversions and encouraging users to purchase your products and services. They also have a higher CTR for advertisers. Here are a couple tips to keep in mind to make the mobile landing pages that convert: Take a look at this great example by Squarespace. Breath in. Get access to the, entire archive of pre-shot video templates for Facebook. You can catch attention much more easily than with still images. This means your brand’s regular Facebook content is probably reaching only a small portion of your entire following. The only thing this video might be lacking is captions, which could help increase its shares and views even more. This is why CTAs strategically placed in the middle of an ad are optimum for encouraging your audience to take action. This means the landing pages they link to need to be optimized and accessible. What better way to promote its video creation tool than by showing it at work? Some people do not like horror films, so when they see a Facebook video ad that looks like a horror movie trailer, they just keep on scrolling. Don’t worry. This means that short, digestible and interesting video ads work as great ‘commercial breaks’ for viewers. In fact, viewers who watch the first 3 seconds of a video are more likely to finish it. It’s also essential that they matches your user’s Facebook experience. This is actually a good thing for the advertiser because those people likely wouldn’t be interested in this murder mystery game anyhow. Smart! Strip away everything that doesn’t. In-stream video ads match the intention of the most engaged viewers, and can complement your overall video ad buying strategy. Facebook lead ads look like regular video ads and have the same targeting and creative features. Or even worse, mark it as irrelevant. AdEspresso already did that when it listed us first in its post, Top Facebook Ad Campaigns To Boost Your Results in 2019, Well, there’s more–much more–where that came from. … Stories ads are short and snackable. The more you directly engage with your followers, the better the user’s experience will be. These ads are delivered mid-roll for News Feed videos and either pre or mid-roll on platforms like Facebook Watch. Social media is nothing without being social, and this applies to brands too! Also, Knorr mentions its brand name early on, so viewers can easily identify it. After understanding your marketing objectives, the next step is to select the appropriate “key performance indicators” (KPIs). Just remember — Facebook videos that consist of more than 20% text may experience reduced delivery. This shows a great way to open a story loop. At this point, viewers are likely already engaged in the native video and are watching it with sound. Not to be confused by feed ads, in-stream Facebook video ads are 5 to 15 second long and non skippable. The video is under two minutes and captures the audience’s attention with storytelling almost immediately. They also support CTAs through the ‘swipe up’ feature that automatically redirects the user to your website’s landing page. The whole video feels natural and organic — it relates to viewers rather than overselling the brand. The first is by using Facebook’s in-app analytic tools to see who your followers are. The ideal length for a video on Facebook is as short as possible while still getting your message across. It's visual. Get access to the entire archive of pre-shot video templates for Facebook on the Promo video creation platform. Check out this Facebook video by food and beverage brand, Knorr, for example. Facebook Video Specs. Make sure your videos match your objectives, 14. Habitually inspired. As soon as they see a trailer for a horror movie, they’ll likely watch until the end. If your video starts with a CTA, you risk losing viewers because your content seems overly self-promotional. This emotional and effective video by Grammarly features the touching story of a user to showcase its product. It’s a part of the brand’s campaign titled “Beard Motivation” aimed at encouraging men to give up shaving. Secondly, as people are watching videos in their Newsfeeds, Facebook is allowing brands to build audiences out of that engagement. Nivedita is a creative content writer at Studiotale. Here we’ve compiled a list of some the best Facebook video ads out there. All of the research indicates that video is crucial to success when it comes to digital advertising. In this post, we’re going to break down some of the best. Essentially, A/B testing is great for helping you answer questions like: Just remember, when A/B testing you should only change one variable at a time. But with so many options available, Facebook video ads can sometimes get confusing. Lead ads also generate high quality leads by attracting people willing to go through the effort of filling out a form. * * * This video ad by Purple has over 138 million views on Facebook, and for good reason. The latest research, tips, and best practices for optimizing your Facebook video ads to increase views and engagement in 2019. Something that pops in this ad is that certain words are written in ALL CAPS. Use captions to increase view times by 12%, 3. The best time to do that? Let’s get into some examples of Facebook ads that work. Lume Deodorant. Create Facebook video ads that take your business further. A/B testing allows you to test different versions of your ads to find out which works best. Basically, after deciding video ad’s objective, make sure its format and content work well for that goal. Oh, and did we mention? Make it a point to respond to customers’ comments by liking them and replying to appropriate questions and concerns. ads and running your own successful Facebook campaign? This ensures that they aren’t covered by your profile icon or call to action! This, however, presents a fair amount of challenge for marketers. There are two main reasons for this. #1: Focus on Quality From the First Frame Since videos on the desktop and mobile news feed autoplay, you have 3 seconds to convince users to watch your video. What are you hoping to achieve with your ads. This comes under the topic of simple. Customers often use comments to ask questions, share experiences and even debate prices. Consideration objectives are ideal for making potential customers more aware of your brand and inviting them to take a particular action. Learn the 2D animation process of creating an explainer video in 7 simple steps right from the concept and script upto the music and final delivery. So clearly, if you’re not using Facebook to share content with your audience, you’re missing out. If your goal is brand awareness and recall lift, visual video ads like in-stream videos or carousels would work well. When you upload a video ad to Facebook, you’ll automatically be given 10 thumbnails to choose from. Or, you can test out two different ads on the same audience to see which content and style works better. One of the best ways to see instant higher engagement, visibility and interaction on your ads is by targeting them. By placing a CTA at the end, you’re losing out on everyone who doesn’t watch the whole thing. This lets you break down their demographics by age, gender and location. The video helps users associate the brand with adventure and thrilling experiences, rather than over-selling a particular product. According to HubSpot, viewers spend 5X longer looking at your video than a static image. It’s also really funny. This lets you target content to viewers who have watched a certain duration of your videos in the past. Why? Facebook recommends leaving 14% (250 pixels) at the top and bottom of your video free from text and logos. You must capitalize on the momentum you’ve built with your video with a CTA. While the concept of the videos is clever, that’s not why we like these ads. Here we’ve compiled a list of some the best Facebook video ads out there. That’s why running successful Facebook ads is vital to the success of any business.. Facebook ads campaigns are generally the cheapest and most easily trackable online advertising platforms that marketers like you can utilize. Be prepared to answer any brand related questions, clear up concerns and acknowledge users for their enthusiasm and positive reviews. Whether it’s sheer intimidation, lack of skills or not knowing what to even record, many businesses fear using Facebook video ads and this is a lost opportunity. If your video does have sound, always make it a point to include subtitles or closed captions. You imagine your state of mind—happy, excited, adventurous—as you explore the vacation destination being advertised. With our analysis, we hope that you’ll be able to build on the examples given and make them work for your business. Crew website. Just avoid narrowing your audience too much because this could make it difficult to reach people with many layered targets. This means you need to tailor your video marketing strategies to match the platform’s requirements. These formats enable you to showcase your products to potential customers in a visual and interactive manner. You only need to see the success that platforms like Vine have and how animated GIFs have been gaining more popularity. Facebook also uses the objective to show your ad to the people who are most likely to take your desired action. It shows how the “raw egg test” can prove how a mattress should cradle your body’s pressure points. Look, we didn’t write this post just to pat ourselves on the back. Traditionally, finding potential customers for your brand was a challenge, as you could only use traditional media like radio and television and hope the net was wide enough to bring in customers. Which message resonates the most with your audience? You might be asking yourself, “how long can Facebook video ads be?” and “what kind of video ads can you make for Facebook?”. There’s nothing worse than having a visually stunning video ad that leads to a dysfunctional or unattractive landing page. Once you’ve gained some inspiration from this post, you’ll next want to take action. But you really should keep them as short as possible. For best results, stick to the following specs for video ads: Facebook feed videos. By increasing your coverage area, you have more opportunity to zoom into your product or have your captions appear a bit larger. Kay Jewelers. to stick around to see how it unfolds because of their curiosity. You can also create a custom audience based on video views. The gorgeous landscapes and adventurous action shots of skiers and runners grab the user’s attention and keep them hooked throughout. Facebook users love content that is engaging and videos are considered especially engaging on Facebook and other social media platforms. In fact, 90% of customers say they trust UGC over traditional advertising. This made our list of Facebook ad examples because it focuses on the impulse buy. These are ideal for increasing your brand’s exposure and generating interest in your product and service. For your video advertisements to see maximum positive engagement, it’s really important to interact with your customers. Remember, an investment in your marketing now can bring loyal customers for the entire year to come. They’re also great for short teasers promoting your upcoming content or product launches, for example. This means videos that rely on sound to catch the viewer’s attention or convey their message usually get ignored. What are the best Facebook video ads examples? Also, the video and instructions are entirely visual. But with so many users and brands, it can be difficult to share video content that really stands out. Looking for more tips and strategies? Required fields are marked *. Good video ads fly under the radar. Join over 250,000 businesses already seeing an impact. True horror fans, however, are a passionate group. Also, opt for target expansion when creating your lookalike audiences. Secondly, notice the type of story they are telling—A horror story. Content consumer by night. Strategy #14: Focus on Facebook lead ads. Get started for free! You’ve generated a new lead. Also, note that the video starts off right away with a joke—a tactic used to hook viewers early on. It was recently found that the average human being today has an attention span of 8 seconds. They can pretty much be broken down into the same three categories as marketing objectives.
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